Incognito

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 * Incognito is a way to try to hide the user digital browsing. Moreover, the incognito mode does not save cookies or temporary internet files while surfing the web. However, some people misinterpret the reason behind incognito thinking that it hides their online activity from everyone such as employers or Internet Service Providers. ​​​​​​​
 * The internet helps the interaction between user and servers more convenient. However, this interaction unintentionally exposes the personal data from the user to external danger from the web. Many people do not take action while surfing the web exposing their sensitive data to everyone.
 * After information leakage, people start to change their passwords, not using the same password on each website, using anonymous communication tools.
 * Understanding the behavior of people to hide their information is essential because there are many threats waiting to steal identities only.
 * Non-tech savvy is the ones more vulnerable to expose their data because of the lack of knowledge and the structure of the internet. Technical people are more knowledgeable about their privacy but they tend to overlook some privacy threats to their personal information.

References:
 * Kang, R. (2015). Incognito online: Why and how people hide their information (Order No. 3746519). Available from ProQuest Central Essentials; Psychology Database; Psychology Database. (1763814950).​​​​​​​